Designed by Stirling-nominated architects Bennetts Associates, The Avenue occupies a prominent corner position in an area of transformation; the Tottenham Court Road. Its symbols of codebreaking acknowledge the former landowning family, the Bedfords, whose family seat Woburn Abbey became the billet for many working at Bletchley Park in WW2. Hidden touches celebrate this history such as the spacing of the balustrades in the main staircase which read ‘up' and ‘down' in morse code.
|Tottenham Court Road, London
|70,400 of office space, 14,000 of retail
|No. of Occupiers:
Fronting Tottenham Court Road and only 100 metres from its hyper-connected terminal, which includes the Elizabeth Line, The Avenue is a striking addition to the area’s renaissance. Perfectly located for commuting with first-class amenities and five retail tenants on the ground floor, The Avenue exudes contemporary appeal.
A IS FOR AVENUE
A forward-thinking building in a forward-thinking neighbourhood, the EPC rated ‘A’ Avenue demonstrates our commitment to the environment and enhancing the experience of our valued tenants.
An encrypted artwork
An architectural lightwork on one of the building’s facades celebrates an unseen history. It's a complex data channel: the straight lights and square windows form a binary code of zeros and ones, representing an encrypted text found in the archives of the Bedford Estates, the former landowners. When decoded it reads, “Our knowledge is nothing but the glass of our own imperfections.”
A hidden history
A nod to its history, the fritting on the windows is shaped to resemble morse code, a quantum key that decrypts a page taken from a work of Francis Russell, the 4th Earl of Bedford. In reception, the patinated brass panels are etched with circuit boards, a subtle nod subtle nod to the electronics industry that once characterised Tottenham Court Road.
The Avenue will soon sit at the apex of London's premier public transport connection. Only 100 metres from Tottenham Court Road Underground home to the already launched West-East leg of the Elizabeth Line, it is also to be the interchange for the future-planned North-South Elizabeth Line. Crossing London's compass will have never been so easy.
Conscious about consumption
The building has 75 photovoltaic cells on the roof generating around 8,582 kWh of electricity per year; the equivalent of 8,000 dishwasher hours or 214 car charges of a small electric car. Like many of our buildings, it offsets energy usage with a high-performance façade, energy efficient lighting and other innovative technologies designed to cut consumption.