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Fitzroy Place

Building story

Packed with history, Fitzroy Place has enjoyed a few reincarnations. An infirmary first occupied the site, for which construction began in 1755 and wings were added over the years, before a new building was constructed and completed by 1935. When the hospital closed in 2005 it went through various development proposals until it became what it is today, completing in 2015. Ashby purchased a 50% stake from Icelandic bank Kaupthing in 2016.

Key info
Location: Fitzrovia, London
Size: 252,000 sq ft of office space, 20,000 sq ft of retail & restaurant & 274 apartments
No. of Occupiers: 9
BREEAM: Excellent
EPC Rating: B
Architects: Sheppard Robson & Lifschutz Davidson Sandilands
Awards: 2018 AJ Architecture Mixed Use winner, 2017 BCO ‘Fit Out of Workplace’ winner for Estée Lauder, 2017 London Planning Awards Best New Public Space, 2017 AJ Civic Trust Award Commendation, 2017 Architecture Award – Mixed Use Project of the Year

A masterclass in contemporary mixed-use, Fitzroy Place is built on the site of the former Middlesex Hospital, a landmark site for Central London covering three acres. Home to luxury apartments, office space, retail and restaurants, a public square and a Grade II listed chapel, cosmetics giant Estee Lauder Companies chose to make it its UK and Ireland HQ showcasing many of its brands in the retail element.



Centred upon the largest new public square to be formed in London in over 100 years, the office space spans two buildings and 15 upper floors. A single tenant occupies One Fitzroy Place whilst Two Fitzroy Place is multi-let, its popularity cemented by its location less than a five-minute walk between both Oxford Circus and Tottenham Court Road Undergrounds, now also home to the Elizabeth Line.

A West End Icon

The site dates back to 1757, the home of the Middlesex Infirmary which evolved to become one of London’s great teaching hospitals. After the hospital closed in 2005, it became Fitzroy Place in 2015 named for Charles Fitzroy, 2nd Duke of Grafton, who first developed the area in the late 1700s.

Going Green

Set around the first new square developed in Central London for over a century, Fitzroy Place holds a BREEAM Excellent rating with a two-star FitWel rating. One of London’s most successful mixed-use ventures it combines 300 homes, 252,000 sq ft of high-quality office space, a club lounge and gym, 20,000 sq ft of shops and restaurants, a healthcare unit and a Grade II listed chapel.

A Hidden Gem

The hidden jewel in the crown at Fitzroy Place is the gothic revivalist Grade II listed chapel, originally designed as a quiet place for rest and relaxation for the patients and staff of the Middlesex Hospital and famously described as “the most beautiful room in London you probably didn’t know about.”

Putting on the Fitz

Set in the heart of Fitzrovia, the area has become a vibrant village, the go-to place for exceptional places to eat, drink and indulge in a spot of retail therapy. Fitzroy Place occupiers and residents enjoy Charlotte Street's numerous restaurants on their doorstep with the Elizabeth line a few minutes walk away at Tottenham Court Road.

Building stories