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Fitzrovia penthouse is food for thought

Author: AshbyCapital |

The last flat at Fitzroy Place offers a tranquil spot at the heart of the West End — and two kitchens.

Fitzrovia does not lack for restaurants. You can find most kinds of cuisine in this area north of Oxford Street, central London, in roads such as Berners Street, Great Portland Street or Mortimer Street. The Fitzroy Place development on Mortimer Street offers no fewer than three places to eat, including Percy & Founders, a restaurant that takes in the former Fitzrovia Chapel. This 19th-century gem serves as a private dining room.

Despite the potential for residents to never have to prepare a meal at home, the last flat for sale at Fitzroy Place, a two-storey penthouse, has two kitchens on the ground floor of the 4,469 sq ft flat. The first kitchen is an imposing affair, with statement grey surfaces and a kitchen island positioned next to the dining table. The second, tucked into the rear of the first, is more utilitarian, a place for graft rather than impressing guests with a blow torch on a crème brûlée.

The other 288 flats at Fitzroy Place, a joint venture by Aviva, the financial institution, and AshbyCapital, the real estate investor group, have already been sold. The success of the scheme is partly due to timing — the flats were marketed before the downturn — and the design and location. Fitzroy Place is the first London square to be created for more than a century and it was intended as a place through which people would stroll. The flat’s hip decor hints at the potential buyers: a couple with a child, or downsizers fleeing the family house in the suburbs. Another plus is the private members’ club, which has a gym and office space for residents.

The price of this remaining slice of the Fitzrovia vibe is £12.75 million, or £2,800 a square foot, relatively inexpensive for this district.