Fitzroy Place, London

A world-class mixed use development that has redefined Fitzrovia situated on an exceptionally rare freehold island site covering three acres

Investment Features



Ideally positioned in the heart of the West End and well connected within a short walk of four underground stations including the Elizabeth Line

Mixed Use Development

An exceptional new development that presents highly specified Grade A office space, luxury new homes, and an attractive retail and restaurant offering

251,000 sq ft

Across two office buildings which provide efficient and flexible floor plates

  • We acquired a 50% stake in Fitzroy Place in November 2016 alongside AVIVA
  • Completed in early 2016, the project’s award-winning architects, Sheppard Robson and Lifschutz Davidson Sandilands have worked together to design and deliver a unique mixed use development that emerges naturally from its surroundings
  • The office accommodation spans 15 upper floors in two buildings (One Fitzroy Place and Two Fitzroy Place) and amenities include cycle facilities, showers and changing rooms. Estee Lauder’s head quarter’s occupy One Fitzroy Place. There is additional retail space at ground and basement level, and a healthcare unit. The development further includes 235 private residential units and 54 affordable accommodation units.
  • Located only 300m from Goodge Street underground station and less than 500m from Tottenham Court Road underground station and the upcoming Elizabeth Line
  • 2017 Estée Lauder won the BCO ‘Fit Out of Workplace’ Award for the London region and Nationals
  • 2017 winner of the Mixed-Use category of the AJ Architecture Awards
  • 2018 winner of the Best Apartment at the Evening Standard New Homes Awards

Leasing Agents – Office

Rosie Oulton (CBRE)
T: +44 (0)20 7182 2799
E: [email protected]

Matt Chicken (CBRE)
T: +44 (0)20 7182 2023
E: [email protected]

Lana Stratton (CBRE)
T: +44 (0)20 7182 2152
E: [email protected]om


Paul Grindal (JLL)
T: +44 (0)20 7087 5768
E: [email protected]

Tom Brammeld (JLL)
T: +44 (0)207 399 5274
E: [email protected]

Leasing Agents – Retail

Ted Schama
T: +44 (0)20 7580 3366
E: [email protected]

Tony Levine
T: +44 (0)20 7580 3366
E: [email protected]

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Building News

Gadgets, party rooms and style — it’s the ultimate bachelor pad

February 9, 2018

The bachelor pad has traditionally been more about high-tech gadgetry and less about domestic appliances, but times have changed. Today the…


February 7, 2018

We’ve all heard of them, but few of us have seen inside London’s high-end luxe-look apartments. Nigel Lewis went to look…

Fitzroy Place by LDS and Sheppard Robson wins Mixed-Use Project of the Year

December 6, 2017

The winner of the Mixed-Use category is Fitzroy Place in London by Lifschutz Davidson Sandilands and Sheppard Robson ‘It creates a…