Fitzroy Place, London

A world-class mixed use development that has redefined Fitzrovia situated on an exceptionally rare freehold island site covering three acres

Investment Features



Ideally positioned in the heart of the West End and well connected within a short walk of four underground stations including the Elizabeth Line from 2018

Mixed Use Development

An exceptional new development that presents highly specified Grade A office space, luxury new homes, and an attractive retail and restaurant offering

258,542 sq ft

Across two office buildings which provide efficient and flexible floor plates

  • We acquired a 50% stake in Fitzroy Place in November 2016 alongside AVIVA
  • Completed in early 2016, the project’s award-winning architects, Sheppard Robson and Lifschutz Davidson Sandilands have worked together to design and deliver a unique mixed use development that emerges naturally from its surroundings
  • The office accommodation spans 15 upper floors in two buildings (One Fitzroy Place and Two Fitzroy Place) and amenities include cycle facilities, showers and changing rooms. Estee Lauder’s head quarter’s occupy One Fitzroy Place. There is additional retail space at ground and basement level, and a healthcare unit. The development further includes 235 private residential units and 54 affordable accommodation units.
  • Located only 300m from Goodge Street underground station and less than 500m from Tottenham Court Road underground station and the upcoming Elizabeth Line from 2018
  • 2017 Estée Lauder won the BCO ‘Fit Out of Workplace’ Award for the London region and Nationals

Commercial Leasing Agents

Phillip Howells
T: +44 (0)20 7182 2648

Richard Smart
T: +44 (0)20 7182 2577

Lana Stratton
T: +44 (0)20 7182 2152


Paul Grindal
T: +44 (0)20 7087 5768

Mark Radford
T: +44 (0)20 7087 5613

Residential Leasing Agents

Shaun Macnamara
T: +44 (0)20 7420 3087


Claire Reynolds
T +44 (0)20 3527 0401


Building News

Fitzrovia penthouse is food for thought

October 6, 2017

The last flat at Fitzroy Place offers a tranquil spot at the heart of the West End — and two kitchens…

London & Capital to land in 2 Fitzroy Place

July 7, 2017

Aviva Investors and Ashby Capital have signed up global wealth and asset manager London & Capital to let the second floor…

AshbyCapital secures £105m financing for Fitzroy Place

February 13, 2017

AshbyCapital has secured a £105m loan facility against its 50% stake in Fitzroy Place, a mixed-use development in central London’s Fitzrovia,…